In most cases white is seen as a neutral background color and other colors, even when used in smaller proportion, are the colors that convey the most meaning in a design. Use white to signify cleanliness or purity or softness. Some neutral beige, ivory, and creams carry the same attributes as white but are more subdued, less brilliant than plain white. Use lots of white for a summery look. Use small amounts of white to soften a wintery palette or suggest snow.